Life sciences
Diagnostics, pharmacogenomics, and precision medicine. Market development, clinical adoption, and sales leadership.
Fractional Commercial Leadership
For healthcare services and life sciences.
Industries
Industries served
Commercial leadership in healthcare services and life sciences. Marketing and AI projects for those sectors and for professional services firms.
Healthcare services
Sales, marketing, and commercial operations for physician-led practices and other healthcare organizations.
Professional services
Marketing and AI-enabled project work.
Engagements
Fractional leadership and defined projects
Fractional leadership
Leadership of sales, marketing, and commercial operations, with responsibility for agreed priorities and day-to-day execution. Typically as CCO, CRO, VP of Sales, or CMO.
Commercial projects
Defined work in market development, positioning, partnerships, sales process, or reporting.
Marketing and AI
AI-assisted market research, positioning, content, and internal reporting tools.
Scope and responsibilities are agreed before work begins.
About
Christina Groelinger
Commercial operator and builder
- Commercial strategy and execution
- Market development
- Sales leadership and operations
- Clinical adoption
- Marketing and AI-enabled projects
Background in molecular diagnostics, pharmacogenomics, and precision medicine at Genova Diagnostics, Assurex Health (acquired by Myriad Genetics), and Phenomix Sciences, a Mayo Clinic spinout. Fractional commercial leadership in healthcare services. Based in Tampa.
Contact Christina
Schedule a call or send a message about fractional leadership or defined project work.
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